Have you ever wondered why the pictures and videos we click from our camera are unlike on TV? How do the photographs of places look entirely different from what the place looks like? And those fascinating animations and visual effects in movies and commercials are all some tricks and skills of post-production professionals.
Whether you are a content creator, a photography and videography enthusiast, or a business, if you are trying to find answers to what a post-production company does, you are in the right place.
What is a post-production service company?
You can think of a production company for any media content creation – audio, video, or pictures. They are responsible for bringing the idea to life and to help create the media content. But it has different parts: pre-production, production, and post-production. While pre-production focuses on the ideation stage, finding the theme and location. Production takes care of actually recording and creating the media content.
But the crucial part of the production life cycle is to bring the pieces together and make them visually appealing. Blend all the layers, mask the errors, and deliver the idea. And that is the queue for a post-production service company.
What does post-production include?
The post-production team gets to work once the team records and consolidates all production work. Like other phases of the content production workflow, post-production has challenges and industrial best practices. The process can be broken down into smaller steps and will have numerous iterations before creating the final product.
- First, post-production is responsible for creating secure copies and ensuring that all the raw files are stored. They usually maintain different copies stored in various formats for security reasons. Also, since post-production is intricate, they retain original versions for each phase to make necessary adaptations.
- Next, the team would work out a roadmap to identify the work that needs to be done and provision the necessary tools and people. Finding a balance between cost, timelines, and skills is a painstaking process, as post-production relies heavily on the tools.
- A lot of the post-production work uses tools and software for editing and enhancing. Most are in digital formats unless the team works with physical reels that involve additional efforts. So, everything is done with software, whether mixing segments or adding audio. So, the team would bring in the software and use the best practices and their skills to work on the next steps.
- Once the action plan is ready, based on the kind of project and content, teams edit video/images, assemble audio tracks, and fix issues. After the first draft, the team adds visual effects, graphics, color grading, and overlays different post-production layers. As the layers blend and superimpose, the idea starts taking shape and goes from the drawing board to becoming reality.
Like the pre-production and production cycles, post-production takes a lot of effort and planning. Together with audio, video, and photo editing specialists, the creative team works over iterations of the project.
You would understand the complexities if you are an active content creator or someone in a similar field. It is not just a matter of skill and effort but also artful and imaginative. Big film production studios often have all these components working hand in hand and have professionals on the job. This not only helps speed up the production timelines but also preserves the quality of production. All is done to deliver the idea and leave an imprint on the audience.